brand identity

Two sisters-in-law, Amy and Katie began collaborating on interior passion projects and slowly transitioned their careers. They did everything themselves, from their website to their brand, and now wished to feel more professional and cohesive. Moving away from Canva, we discussed their mission and name change that would come along with the rebrand. Friends and family, kith and kin. A little old fashioned, sophisticated yet inviting, and a nod to their own relations. We looked into classical serif fonts with whimsical ampersands and reviewed natural green colors and illustrations to reflect the pacific northwest we are surrounded by.