Brand Identity • Website

Marina was ready to move her boudoir business forward, to elevate her presence and speak more towards inclusion. While inclusivity has always been a major goal of her work, she found both her brand and website didn’t properly display her intentions and efforts to make her clients comfortable. While reviewing her strategy, the main themes she wanted from her new logo marks were sexy, classy, and gay. We also discussed how to best reflect her photography themes into the new brand, pushing for edgy and confrontational, with a bit of subtlety. Our final designs center on an abstract illustration, a loose depiction of hips, rose, and a heart, with a wide variety of submarks to choose from. We wanted to depict the body without showing a specific gender, and we’re obsessed with the results.